OEM (Original Equipment Manufacturer)
The OEM partner program is for independent software vendors (ISVs) who integrate BI software technologies from Business Objects with their own product offering for commercial resale. These partners may add on, bundle, host, or embed our software.
This highly organized program provides a clearly-defined environment for VARs to work within and includes four achievement levels: Platinum, Gold, Silver, and Bronze. Note that availability of level varies between countries. Check with a local partner representative for specific details.
Top-performing OEM partners are also eligible to participate in our Authorized Education and Authorized Consulting partner programs. Find out more.
Through this program, OEM partners can:
- Increase revenue: Business Objects helps our partners create new business opportunities to maximize revenue potential and close more deals at higher margin with the broadest range of new and improved products that showcase high incremental value.
- Increase customer satisfaction: We enable our partners to create market-driven solutions that combine best-of-breed industry and technology expertise to elevate the value of their core products and provide their customers with access to the valuable data locked inside applications.
- Reduce costs: Business Objects assists in reducing partner costs by keeping your engineering resources focused on adding value to core applications.
- Go to market faster: Our BI tools and analytic dashboard framework enable deployment in weeks and eliminate the maintenance and customization effort associated with custom development.
Benefits
Business Objects supports OEM partners by providing the right resources and support for our mutual success. Approved partners may be eligible to receive volume pricing discounts, referrals, sales collateral, and technical management. Our marketing support includes access to marketing funds, partner extranet, events, newsletters, logos, jointly branded collateral, and more. We offer web, email, phone, and dedicated technical support, and a full range of product training and certification options.
Note: Partner benefits and requirements are a function of both partnership level and partner type and may vary by country.
Requirements
Partner requirements vary depending on achievement level but are predominantly determined by annual revenue commitments. OEM Partners must also commit to account management, sales and marketing, technical Support, and training activities.
